Saturday, December 19, 2009

Font of Nonsensical

The other day, one of our major filmi gurus, Beth, posted a hilarious review of Rafoo Chakkar, tranforming it in a moment from "Never heard of it" to "Must see, must see, must see!" After watching the film, all I have to add is "Yes, you must see!" And also a quick word about fonts.

A few weeks ago I read a book called Googie: Fifties Coffee Shop Architecture, by architecture critic Alan Hess. The faux space age style, with its famous "futuristic" boomerang and kidney-shaped signs and letters, is freqently called "Googie," the name of a well-known coffee shop that was one of the earliest to use it. There's a site with a good overview here.

Imagine my surprise on popping in the Rafoo Chakkar DVD and discovering this:

Causing me to cry out "It's Googie!" Like I'm not speaking in tongues enough already. Nonetheless, it is true: this may be the single Googie-est font I have ever seen. In fact, it looks like it belongs on a sign that would hang outside the Rishi Kapoor Tiki Bar, if only there were such a place. Just imagine the floorshows!


Anonymous said...
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Beth Loves Bollywood said...

And now we have to make a Rishi Kapoor Tiki Lounge, don't we?

I am really sad I had to send that movie back to Netflix. It is GOLD.